This should be obvious since you’re using social media to market your product, and it’s a good way to build up a customer base as well. To keep people on your page, you need to interact with them, which means leaving comments, replying to messages, and being an active participant within the community. It should be easy for someone to recognize you as that person, and not just a name on a list. If they can’t find you, chances are they won’t return to your page in the future either.
Once you have a dedicated account, you’ll need to start getting people to join your community. One tip is to post videos about your products, along with links to your website and Facebook and Twitter profiles. You can do this through the Instagram Explore feature, by searching for your brand and filtering to show your page. You can also add the #Instagram tag at the end of your posts to promote your account. Keep the content creative and interesting, because if you’re boring, you won’t get many views.
Another great tip for getting Instagram followers is to use hashtags. These are like keywords for search engine results, which allow users to search for specific items or images based on their location or keywords. For example, if you’re selling winter clothes, you could tag pictures of those items, along with any hashtags you’d like to include. This will help users searching for Instagram to find you. Take note, though, that not all Instagram pages or profiles will support these hashtags, so you may have to look elsewhere to get the information you want.
After you have posted several photos or videos relating to your page, ask your followers to “like” them. This works similar to twitter’s popular “tag” method, but it also includes the URL of your Instagram page in the post. This helps your page gain exposure to those who may be searching for your brand on Facebook, Google+, or other platforms. If you don’t have a Facebook page or don’t have an Instagram page, you can use the tag suggestions on Google, Twitter, and Facebook. One of the key ways to grow your Instagram followers is by encouraging conversations within your page. Ask your followers to chat about the photos you’ve shared, or even upload their photos to share. Be sure to keep the conversations relevant to your page. Don’t talk about random everyday items, as your followers might feel like you’re spamming.
Also, make sure that you’re not constantly posting updates about your product to your page. Your followers will become fed up if you continually promote your business through your posts. They’ll soon wonder what you’re up to! Keep your followers’ attention focused on what you’re doing, and they’ll be more likely to look forward to receiving your updates.
You should also link your Instagram page to your Twitter account whenever possible. This gives your readers access to the latest updates, as well as your social media information. It’s also a great way to get people to join your Facebook, Google+ circles, and other networking pages you might have. Keep in mind that you can’t just link the two accounts together – you have to use a short caption that mentions both sites. Another key tip for getting followers on Instagram is to become an active user in the community. People are more likely to follow someone with whom they have some connection, especially if they see a real interest in their page. If you haven’t joined any groups on the site yet, start one now. Offer solutions to questions and comment on other users’ comments. Soon, you’ll have hundreds or thousands of followers who feel the same way about your products or services that you do.