When it comes to SEO one might believe that all they need is quality content in order to get their website ranked. This might have been true a few years back when SEOs solely focused on ranking websites against certain keywords and not on user experience. Before we dive further in and explore what technical SEO is and what steps you or your SEO services provider can take to technically optimize your website. It’s important to understand that Google’s prime objective is to serve its users. This means that your website needs to have a user-centric design and the only way you can facilitate your users in the best possible manner is by putting yourself in their shoes and seeing things from their perspective.
Though there is no one strategy works for all kind of solution in SEO due to the fact that each business has its own unique aspects and Google considers that too, there are some key guidelines the search engine giant has laid out for businesses looking to rank in their specific industries.
First and the foremost every SEO expert or business owner needs to do is make their website mobile responsive. A large portion of your website traffic comes through their mobile devices. Imagine looking up a website from your smartphone only to find out it doesn’t have a mobile version. It does more than just negatively affect your brand image.
Considering mobile traffic had surpassed the desktop traffic, Google had made it official that it would only be ranking websites that are mobile responsive a while back. So you may want to hire some responsive web design services that would concentrate all your efforts on making your website mobile responsive it isn’t already.
Let’s face it, nobody likes to stare at an empty screen and that’s exactly what your users see when you have a slow loading or browsing speed. A slow website speed can be traced back to a poor hosting server or some development issues but regardless what caused it, the end result is always going to be a high bounce rate which is never good for any website. Google is going to consider it as a poor user experience if the users would keep bouncing off your website before it even opens and ultimately you would be buried down under more efficient competitors that are offering the similar services or products.
Website structure and navigation
While slow speed is a huge turn off for the visitors, a poor UI and website structure is just as bad. Make sure your website strikes a perfect balance between functionality and aesthetics. Your website is your first interaction with your potential customers so it’s all right to hire a creative agency to go over the edge in your design scheme to make an impression but what’s not okay is a bad navigation.
Your website needs to be well structured and properly categorized to make sure that your users are able to easily find what they are looking for. The last thing you want to do is piss off your customers, forcing them to simply move onto the next URL in their search results due to the fact that your website has complex navigation.
There are several other ranking factors that directly concern the technical SEO which we shall be addressing in our upcoming blogs but the above aspects are the key to improving your technical SEO.